Eastern New York Commercial Horticulture Enrollment

Program Areas

  • Food Safety
  • Variety Evaluation
  • Market Development
  • Pest Management
  • Cultural Practices

Enrollment Benefits

  • Telephone / Email Consultations
  • Newsletter
  • Direct Mailings
  • Educational Meetings & Conferences
  • In-Field Educational Opportunities
  • On-Farm Research Trials

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Collaborative Marketing for Small Farms

October 18, 2012

Collaborative Marketing for Small Farms
By Jim Ochterski, Ag Economic Development Specialist, CCE Ontario County
Collaborative marketing is a realistic solution for small- to mid-size farms that are seeking access to larger markets, but are unable to individually serve such accounts. In collaborative marketing, several like-minded producers join together formally to market and distribute farm products, but not necessarily under the governance or control of a cooperative.

The range of farm products that can be sold through a collaborative group is as diverse as the farms themselves: meats, vegetables, forest products, fruits, grains, flowers, nursery & greenhouse products, cheeses and other dairy products, and livestock.

Collaborative marketing may influence many areas of your farm. By choosing to market jointly with other farms, you will adjust your planting intentions, harvesting and storage techniques, crop schedule, certifications, buyer relationships and many other farm office decisions. It is not a decision to be taken lightly. In fact, establishing some type of business collaboration may be one of the more complicated decisions you will make for your farm.

The financial bottom line for family farms is profitability. Collaborative marketing could reduce your marketing expenses, but it might not make your farm profitable overall. Fortunately, there are ways for you to collaborate with other farms for trial periods to assess the economic strengths or weaknesses. The opportunities opened up through multi-farm marketing need to be tempered with good agreements and procedures.

Generally, small farms should consider temporary, limited-scale collaborative projects before developing substantial business agreements. Such arrangements can be a simple as consignment sales, or as complex as a corporation dedicated to marketing and distribution.

The PDF below contains information on creating a collaborative marketing strategy: considering the different types of collaborative marketing business structures, seeking attorney assistance to develop a collaborative marketing agreement, managing commmon problems, and a handy worksheet to help you organize the basic aspects of a collaborative marketing agreement.  

Collaborative Marketing for Small Farms: Selling & Working Together (pdf; 447KB)

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Apples

Apples

Apricots

Apricots

Asparagus

Asparagus

Beets

Beets

Blueberries

Blueberries

Broccoli

Broccoli

Brussels Sprouts

Brussels Sprouts

Cabbage

Cabbage

Carrots

Carrots

Cauliflower

Cauliflower

Cherries

Cherries

Cucumbers

Cucumbers

Dry Beans

Dry Beans

Eggplant

Eggplant

Ethnic Vegetables

Ethnic Vegetables

Garlic

Garlic

Grapes

Grapes

Horseradish

Horseradish

Kohlrabi

Kohlrabi

Leeks

Leeks

Lettuce / Leafy Greens

Lettuce / Leafy Greens

Melons

Melons

Nectarines

Nectarines

Onions

Onions

Parsnips

Parsnips

Peaches

Peaches

Pears

Pears

Peas

Peas

Peppers

Peppers

Plums

Plums

Potatoes

Potatoes

Pumpkins / Gourds

Pumpkins / Gourds

Radishes

Radishes

Raspberries / Blackberries

Raspberries / Blackberries

Rhubarb

Rhubarb

Rutabaga

Rutabaga

Snap Beans

Snap Beans

Squash - Summer

Squash - Summer

Squash- Winter

Squash- Winter

Strawberries

Strawberries

Sweet Corn

Sweet Corn

Sweet Potatoes

Sweet Potatoes

Tomatoes

Tomatoes

Turnips

Turnips

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Upcoming Events

Berry Production Twilight Meeting

Event Offers DEC Credits

July 8, 2021
Peru, NY

Rulf's Orchard, 531 Bear Swamp Road, Peru, NY 

Many berry topics will be discussed including growing Juneberries (Amelanchier, not strawberries), using entomopathogenic nematodes to control strawberry root pests, low tunnel production in June bearing strawberries, SWD monitoring and management. 2.5 DEC pesticide recertification credits available in categories 1A, 10, 22, and 23. Contact Elisabeth Hodgdon (eh528@cornell.edu or 518-650-5323) or Laura McDermott (lgm4@cornell.edu or 518-746-2562) with questions.

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Announcements

U-Pick Farm Practices During Covid-19 Pandemic

U-Pick is a critical direct marketing approach for many of our farms and provides
customers with a unique connection to fresh produce grown close to home. In light
of what we understand about the spread of COVID-19, new management practices
will be needed to protect your farm team and your customers. This document
provides recommended practices and communication strategies for U-Pick
operations for the 2020 season.

https://rvpadmin.cce.cornell.edu/uploads/doc_864.pdf

Growers-are you running low on fall pumpkins, etc?

The Produce Auctions located around the state may have what you need.  Check out all of the opportunities here: https://harvestny.cce.cornell.edu/submission.php?id=4

Resources from CCE ENYCHP!

We are developing new ways to connect with the CCE ENYCHP team this year! We have a Youtube page located at this link. Check out videos on Table Grape Production, Pest Updates and the 20 Minute Ag Manager - in 4 Minutes series

We have a Facebook Page here as well as an Instagram page. We keep these places updated with current projects, events, and other interesting articles and deadlines.

There are also text alerts available. Fruit and vegetable farmers in 17 Eastern NY counties can now receive real time alerts on high risk disease and pest outbreaks texted directly to their cell phone. The Eastern NY Commercial Horticulture program, which is supported by local Cornell Cooperative Extension associations, will now offer text alerts to those that enroll in our program in 2019. 

The text alerts will be reserved for important crop alerts that could impact management decisions immediately. For instance, if there were an outbreak of Late Blight in the area, this would be transmitted to vegetable growers.

Farmers can choose the crop for which they wish to receive updates. Additionally they can request that Ag Business Alerts be sent to them. These alerts might include due dates for crop insurance deadlines, market opportunities etc.

If you have questions, please contact enychp@cornell.edu


Podcasts

“Understanding Fungicide Resistance and How to Avoid It” with Dr. Margaret McGrath

June 16, 2021
ENYCHP Veg News Farm and Field Updates with Teresa Rusinek
“Understanding Fungicide Resistance and How to Avoid It” with Dr. Margaret McGrath of Cornell University
In this this podcast ENYCHP vegetable specialist Teresa Rusinek interviews Dr. Margaret McGrath, of Cornell University School of Integrative Plant Science, to discuss the development of fungicide resistance in plant pathogens and steps growers can take to avoid it.
Resources:
https://www.vegetables.cornell.edu/pest-management/disease-factsheets/general-guidelines-for-managing-fungicide-resistance/
Vegetable Pathology – Long Island Horticultural Research & Extension Center (cornell.edu)
The Cucurbit Downy Mildew Forecast Homepage
https://cdm.ipmpipe.org/

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