Marketing Your Farm Products 101
Join us for a four-session mini course to help guide you in starting your business. Tune in February evenings to hear tips on planning, finance, sales/pricing, marketing and grant/resource opportunities.
Event Details
Date
February 2, 2021
February 9, 2021
February 16, 2021
February 23, 2021
Time
6:30-8:00pm
Location
online
Host
Eastern New York Commercial HorticultureElizabeth Higgins
5189493722
email Elizabeth Higgins
Marketing Your Farm Products 101
February 2 - Introduction/ Finance/ Business Planning - Nicole Tommell, Farm Business Management Specialist, Central New York Dairy, Livestock and Field Crops Team
February 9 - How to effectively price your product - Liz Higgins, Farm Business Specialist Eastern NY Commercial Horticulture Team
February 16 - Navigating the crazy world of Marketing - Matt LeRoux , Agricultural Marketing Specialist CCE
February 23 - Rules & Regulations, Funding Sources - John Piseck, Herkimer County IDA
This program is sponsored in part by the Farm Family Assistance Project (Herkimer County Mental Health grant to CCE Herkimer County).
Registration is required. The Zoom link will be emailed to you upon registration. https://cnydfc.cce.cornell.edu...

Upcoming Events
Eastern New York Grapevine Pruning Workshops - Highland
March 19, 2026 : Eastern New York Grapevine Pruning Workshop
Higland, NY
This workshop is ideal for anyone looking to learn or refresh their grapevine pruning skills.
2026 Cornell Winter Fruit Webinar Series
January 22, 2026 : Blueberry Pruning and Soil Health to Minimize Pests and Maximize Yield
Week 1: Blueberry Pruning and Soil Health to Minimize Pests and Maximize Yield
January 29, 2026 : Cost of Production for Fruit Crops
Week 2: Cost of Production for Fruit Crops - A new tool for tree fruit, updates on berry production in NY, and strategies for tracking and using expense data
February 12, 2026 : Fire Blight Management Updates
Week 3: Fire Blight Management Updates - Pathogen Biology, Defense Inducers, Biopesticides, and Pruning Therapies
February 19, 2026 : Pink and Petal Fall Insecticides- Can We Strike the Right Balance?
Week 4: Pink and Petal Fall Insecticides - Can We Strike the Right Balance?
March 12, 2026 : Inoculating Orchards with Mycorrhizal Fungi
Week 5: Inoculating Orchards with Mycorrhizal Fungi
March 19, 2026 : St. Peachtrick's Day - Cherry Pruning Strategies and Plum Varieties for the Northeast
Week 6: St. Peachtrick's Day - Cherry Pruning Strategies and Plum Varieties for the Northeast
Leading the Farm Team: Supervisory Skills for New Managers
April 14, 2026 : Session 1: Becoming a Supervisor
The transition from working alongside employees to supervising them can be challenging. This session explores the shift from individual contributor to supervisor and the mindset and skills needed to lead a team effectively. Participants will learn about the role of a supervisor, key leadership behaviors, and how to build trust and credibility with employees.
April 21, 2026 : Session 2: Improving Performance
This session will introduce the performance triad—clear expectations, training, and feedback—to support employee success. We will discuss practical communication strategies, how to give constructive feedback, and how supervisors can help employees improve their performance over time.
April 28, 2026 : Session 3: Managing Conflict
Supervisors are responsible for maintaining a professional and respectful workplace. This session covers some of the legal and ethical responsibilities of supervisors and the responsibilities managers have in addressing workplace concerns.
Participants will also explore common sources of workplace conflict, learn to recognize potential biases that can influence management decisions, and discuss practical approaches for addressing difficult situations and resolving conflicts at work.
