Marketing Your Farm Products 101
Join us for a four-session mini course to help guide you in starting your business. Tune in February evenings to hear tips on planning, finance, sales/pricing, marketing and grant/resource opportunities.
Event Details
Date
February 2, 2021
February 9, 2021
February 16, 2021
February 23, 2021
Time
6:30-8:00pm
Location
online
Host
Eastern New York Commercial HorticultureElizabeth Higgins
5189493722
email Elizabeth Higgins
Marketing Your Farm Products 101
February 2 - Introduction/ Finance/ Business Planning - Nicole Tommell, Farm Business Management Specialist, Central New York Dairy, Livestock and Field Crops Team
February 9 - How to effectively price your product - Liz Higgins, Farm Business Specialist Eastern NY Commercial Horticulture Team
February 16 - Navigating the crazy world of Marketing - Matt LeRoux , Agricultural Marketing Specialist CCE
February 23 - Rules & Regulations, Funding Sources - John Piseck, Herkimer County IDA
This program is sponsored in part by the Farm Family Assistance Project (Herkimer County Mental Health grant to CCE Herkimer County).
Registration is required. The Zoom link will be emailed to you upon registration. https://cnydfc.cce.cornell.edu...
Apples
Apricots
Asparagus
Beets
Blueberries
Broccoli
Brussels Sprouts
Cabbage
Carrots
Cauliflower
Cherries
Cucumbers
Dry Beans
Eggplant
Ethnic Vegetables
Garlic
Grapes
Horseradish
Kohlrabi
Leeks
Lettuce / Leafy Greens
Melons
Nectarines
Onions
Parsnips
Peaches
Pears
Peas
Peppers
Plums
Potatoes
Pumpkins / Gourds
Radishes
Raspberries / Blackberries
Rhubarb
Rutabaga
Snap Beans
Squash - Summer
Squash- Winter
Strawberries
Sweet Corn
Sweet Potatoes
Tomatoes
Turnips
Upcoming Events
Ag Labor Road Show IX
December 1, 2025 : Save the Date! - Ag Labor Roadshow Webinar 1
In addition to the in-person Ag Labor Roadshow program in our region on December 9, two webinars are scheduled for December 1 and December 22. Each webinar will focus on different program content that is different from the in-person sessions. These webinars are an added benefit to program registration.
December 9, 2025 : Save the Date - Ag Labor Road Show In-Person Event (Greenwich, NY)
Greenwich, NY
The Roadshow delivers essential updates on labor law, regulations, and workforce best practices—tailored for farm owners, managers, and ag service providers. Sessions also focus on practical strategies to boost communication, strengthen retention, and build a positive workplace culture.
The in-person session for Eastern NY is December 9 - Elks Lodge, Greenwich, NY - full day in person session
Additional in-person sessions are:
December 10 - Hilton Garden Inn, Watertown, NY, December 17 - Cornell AgriTech, Geneva, NY, December 18 - Genesee Community College, Batavia, NY
December 22, 2025 : Save the Date! - Ag Labor Roadshow Webinar 2
In addition to the in-person Ag Labor Roadshow program in our region on December 9, two webinars are scheduled for December 1 and December 22. Each webinar will focus on different program content that is different from the in-person sessions. These webinars are an added benefit to program registration.
2026 Winter Cut Flower Webinar Series
January 6, 2026
The fifth annual CCE Cut Flower Webinar Series begins on January 6, 2026 and continues over 5 weeks on Tuesdays. This is a very popular series of online events you won't want to miss, with topflight speakers, a wide variety of subjects concerning growing cut flowers and plenty of interaction between speakers and attendees.
Tuesdays 1pm-3pm January 6, 2026 - February 3, 2026 (The webinar held on February 3 will run 1pm-4pm)
Cost: $60.00 for all five sessions, $20 for single sessions
Webinars will be recorded, and all the recordings will be sent to registrants for future review.
Expanding Farm Sales: Markets, Profits, and Branding Series
January 10, 2026
Looking to diversify where you sell your farm products? This four-part workshop series helps farmers explore new opportunities in direct-to-consumer, wholesale, and institutional markets. Learn how to meet buyer expectations, price for profitability, and build lasting relationships that support your business goals. Participants will strengthen marketing and communication skills, evaluate which sales channels best fit their farm, and connect with buyers, distributors, and local partners who can help expand their reach. Whether you're just starting out or ready to grow your market presence, this program will help you chart the right path for your farm's future.
Four Session Series: Saturdays from 10AM to Noon, January 10-January 31, 2026
Attend at one of three locations: Schoharie Extension Center - Cobleskill, NY; Otsego Education Center - Cooperstown, NY; Via Zoom
Pre-registration is requested! Fee: $25 Register Here
Any questions can be directed to Kelley Doolin at kmd322@cornell.edu