Marketing Your Farm Products 101
Join us for a four-session mini course to help guide you in starting your business. Tune in February evenings to hear tips on planning, finance, sales/pricing, marketing and grant/resource opportunities.
Event Details
Date
February 2, 2021
February 9, 2021
February 16, 2021
February 23, 2021
Time
6:30-8:00pm
Location
online
Host
Eastern New York Commercial HorticultureElizabeth Higgins
5189493722
email Elizabeth Higgins
Marketing Your Farm Products 101
February 2 - Introduction/ Finance/ Business Planning - Nicole Tommell, Farm Business Management Specialist, Central New York Dairy, Livestock and Field Crops Team
February 9 - How to effectively price your product - Liz Higgins, Farm Business Specialist Eastern NY Commercial Horticulture Team
February 16 - Navigating the crazy world of Marketing - Matt LeRoux , Agricultural Marketing Specialist CCE
February 23 - Rules & Regulations, Funding Sources - John Piseck, Herkimer County IDA
This program is sponsored in part by the Farm Family Assistance Project (Herkimer County Mental Health grant to CCE Herkimer County).
Registration is required. The Zoom link will be emailed to you upon registration. https://cnydfc.cce.cornell.edu...
Apples
Apricots
Asparagus
Beets
Blueberries
Broccoli
Brussels Sprouts
Cabbage
Carrots
Cauliflower
Cherries
Cucumbers
Dry Beans
Eggplant
Ethnic Vegetables
Garlic
Grapes
Horseradish
Kohlrabi
Leeks
Lettuce / Leafy Greens
Melons
Nectarines
Onions
Parsnips
Peaches
Pears
Peas
Peppers
Plums
Potatoes
Pumpkins / Gourds
Radishes
Raspberries / Blackberries
Rhubarb
Rutabaga
Snap Beans
Squash - Summer
Squash- Winter
Strawberries
Sweet Corn
Sweet Potatoes
Tomatoes
Turnips
Upcoming Events
Leading the Farm Team: Supervisory Skills for New Managers
April 14, 2026 : Session 1: Becoming a Supervisor
The transition from working alongside employees to supervising them can be challenging. This session explores the shift from individual contributor to supervisor and the mindset and skills needed to lead a team effectively. Participants will learn about the role of a supervisor, key leadership behaviors, and how to build trust and credibility with employees.
April 21, 2026 : Session 2: Improving Performance
This session will introduce the performance triad—clear expectations, training, and feedback—to support employee success. We will discuss practical communication strategies, how to give constructive feedback, and how supervisors can help employees improve their performance over time.
April 28, 2026 : Session 3: Managing Conflict
Supervisors are responsible for maintaining a professional and respectful workplace. This session covers some of the legal and ethical responsibilities of supervisors and the responsibilities managers have in addressing workplace concerns.
Participants will also explore common sources of workplace conflict, learn to recognize potential biases that can influence management decisions, and discuss practical approaches for addressing difficult situations and resolving conflicts at work.