Expanding Farm Sales: Markets, Profits, and Branding Series
Event Details
Date
January 10, 2026
Time
10am - 12pm
Location
Schoharie Extension Center - Cobleskill, NY OR Otsego Education Center - Cooperstown, NY OR Via Zoom
Host
CCE Schoharie-Otsego
Kelley Doolin
email Kelley Doolin
Event Registration
Looking to diversify where you sell your farm products? This four-part workshop series helps farmers explore new opportunities in direct-to-consumer, wholesale, and institutional markets. Learn how to meet buyer expectations, price for profitability, and build lasting relationships that support your business goals. Participants will strengthen marketing and communication skills, evaluate which sales channels best fit their farm, and connect with buyers, distributors, and local partners who can help expand their reach. Whether you're just starting out or ready to grow your market presence, this program will help you chart the right path for your farm's future.
Four Session Series: Saturdays from 10AM to Noon
Understanding Your Farm's Market Channels (January 10, 2026) - This session provides an overview of available sales avenues, including direct-to-consumer, wholesale, distributor, and institutional markets. Participants will review the requirements and opportunities of each channel, complete a guided worksheet to assess market fit, and hear from farmers experienced in a variety of sales models.
Selling to Schools & Wholesale Buyers (January 17, 2026) - This session introduces the key requirements of wholesale and institutional markets, with a particular focus on Farm to School and other local procurement opportunities. Participants will learn about food safety expectations, selling directly to schools and institutions, and navigating the bidding and procurement process.
Pricing for Profit: Tools & Strategies (January 24, 2026) - This session focuses on building the financial skills needed to evaluate and manage profitability across different market outlets. Participants will explore pricing strategies based on production costs and review institutional, wholesale, and direct-to-consumer pricing considerations. The session also covers recordkeeping systems and workforce-related cost considerations to support better financial planning and long-term business stability.
Marketing Strategies for Farm Sales Growth (January 31, 2026) - This session focuses on helping farmers strengthen their marketing presence and communicate the value of their products. Participants will learn strategies for crafting a clear farm story, building a positive brand identity, and using marketing tools such as websites, social media, and print materials. The session also highlights approaches for developing strong customer and buyer relationships.
Attend at one of three locations:
Schoharie Extension Center - Cobleskill, NY
Otsego Education Center - Cooperstown, NY
Via Zoom
Pre-registration is requested! Fee: $25
Any questions can be directed to Kelley Doolin at kmd322@cornell.edu
Apples
Apricots
Asparagus
Beets
Blueberries
Broccoli
Brussels Sprouts
Cabbage
Carrots
Cauliflower
Cherries
Cucumbers
Dry Beans
Eggplant
Ethnic Vegetables
Garlic
Grapes
Horseradish
Kohlrabi
Leeks
Lettuce / Leafy Greens
Melons
Nectarines
Onions
Parsnips
Peaches
Pears
Peas
Peppers
Plums
Potatoes
Pumpkins / Gourds
Radishes
Raspberries / Blackberries
Rhubarb
Rutabaga
Snap Beans
Squash - Summer
Squash- Winter
Strawberries
Sweet Corn
Sweet Potatoes
Tomatoes
Turnips
Upcoming Events
2026 Northeast Extension Fruit Consortium Winter Webinar Series
February 4, 2026 : Management of Up and Coming Strawberry Diseases in the Northeastern United States
Session 1: Management of Up and Coming Strawberry Diseases in the Northeastern United States
February 11, 2026 : Kiwiberry Production in the Northeast
Session 2: Kiwiberry Production in the Northeast
February 18, 2026 : Heat Mitigation- Sunburn and Fruit Coloring
Session 3: Heat Mitigation- Sunburn and Fruit Coloring
February 25, 2026 : The Dating Game- Updates in Lepidopteran Mating Disruption
Session 4: The Dating Game- Updates in Lepidopteran Mating Disruption
March 4, 2026 : USEPA Endangered Species Act Strategies and Pesticide Use
Session 5: USEPA Endangered Species Act Strategies and Pesticide Use
March 11, 2026 : Practical Drought Management for Fruit Growers
Session 6: Practical Drought Management for Fruit Growers
2026 Cornell Winter Fruit Webinar Series
January 22, 2026 : Blueberry Pruning and Soil Health to Minimize Pests and Maximize Yield
Week 1: Blueberry Pruning and Soil Health to Minimize Pests and Maximize Yield
January 29, 2026 : Cost of Production for Fruit Crops
Week 2: Cost of Production for Fruit Crops - A new tool for tree fruit, updates on berry production in NY, and strategies for tracking and using expense data
February 12, 2026 : Fire Blight Management Updates
Week 3: Fire Blight Management Updates - Pathogen Biology, Defense Inducers, Biopesticides, and Pruning Therapies
February 19, 2026 : Pink and Petal Fall Insecticides- Can We Strike the Right Balance?
Week 4: Pink and Petal Fall Insecticides - Can We Strike the Right Balance?
March 12, 2026 : Inoculating Orchards with Mycorrhizal Fungi
Week 5: Inoculating Orchards with Mycorrhizal Fungi
March 19, 2026 : St. Peachtrick's Day - Cherry Pruning Strategies and Plum Varieties for the Northeast
Week 6: St. Peachtrick's Day - Cherry Pruning Strategies and Plum Varieties for the Northeast
How to Diversify or Scale Up with Confidence for Profitability - Inspired by Annie's Project
February 4, 2026
February 11, 2026
February 25, 2026
Do you have an idea for a new enterprise to add value to your farm? Maybe you're considering scaling up for a potential market opportunity but just aren't sure if it's a good fit for your business. Join Cornell Cooperative Extensions of Allegany County, Broome County, Madison County, Onondaga County, Niagara County, Tioga County, the Niagara Small Business Development Center, and the Eastern NY Commercial Horticulture Team for a hybrid series on Wednesdays in February, starting on February 4th that will answer these questions and more. Annie's Project seeks to empower farm women through education, networks and resources. We welcome, and encourage, learning and sharing amongst farm women as we help you grow as decision-makers and leaders on your farm.