Expanding Farm Sales: Markets, Profits, and Branding Series
Event Details
Date
January 10, 2026
Time
10am - 12pm
Location
Schoharie Extension Center - Cobleskill, NY OR Otsego Education Center - Cooperstown, NY OR Via Zoom
Host
CCE Schoharie-Otsego
Kelley Doolin
email Kelley Doolin
Event Registration
Looking to diversify where you sell your farm products? This four-part workshop series helps farmers explore new opportunities in direct-to-consumer, wholesale, and institutional markets. Learn how to meet buyer expectations, price for profitability, and build lasting relationships that support your business goals. Participants will strengthen marketing and communication skills, evaluate which sales channels best fit their farm, and connect with buyers, distributors, and local partners who can help expand their reach. Whether you're just starting out or ready to grow your market presence, this program will help you chart the right path for your farm's future.
Four Session Series: Saturdays from 10AM to Noon
Understanding Your Farm's Market Channels (January 10, 2026) - This session provides an overview of available sales avenues, including direct-to-consumer, wholesale, distributor, and institutional markets. Participants will review the requirements and opportunities of each channel, complete a guided worksheet to assess market fit, and hear from farmers experienced in a variety of sales models.
Selling to Schools & Wholesale Buyers (January 17, 2026) - This session introduces the key requirements of wholesale and institutional markets, with a particular focus on Farm to School and other local procurement opportunities. Participants will learn about food safety expectations, selling directly to schools and institutions, and navigating the bidding and procurement process.
Pricing for Profit: Tools & Strategies (January 24, 2026) - This session focuses on building the financial skills needed to evaluate and manage profitability across different market outlets. Participants will explore pricing strategies based on production costs and review institutional, wholesale, and direct-to-consumer pricing considerations. The session also covers recordkeeping systems and workforce-related cost considerations to support better financial planning and long-term business stability.
Marketing Strategies for Farm Sales Growth (January 31, 2026) - This session focuses on helping farmers strengthen their marketing presence and communicate the value of their products. Participants will learn strategies for crafting a clear farm story, building a positive brand identity, and using marketing tools such as websites, social media, and print materials. The session also highlights approaches for developing strong customer and buyer relationships.
Attend at one of three locations:
Schoharie Extension Center - Cobleskill, NY
Otsego Education Center - Cooperstown, NY
Via Zoom
Pre-registration is requested! Fee: $25
Any questions can be directed to Kelley Doolin at kmd322@cornell.edu
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Upcoming Events
Ag Labor Road Show IX
December 1, 2025 : Save the Date! - Ag Labor Roadshow Webinar 1
In addition to the in-person Ag Labor Roadshow program in our region on December 9, two webinars are scheduled for December 1 and December 22. Each webinar will focus on different program content that is different from the in-person sessions. These webinars are an added benefit to program registration.
December 9, 2025 : Save the Date - Ag Labor Road Show In-Person Event (Greenwich, NY)
Greenwich, NY
The Roadshow delivers essential updates on labor law, regulations, and workforce best practices—tailored for farm owners, managers, and ag service providers. Sessions also focus on practical strategies to boost communication, strengthen retention, and build a positive workplace culture.
The in-person session for Eastern NY is December 9 - Elks Lodge, Greenwich, NY - full day in person session
Additional in-person sessions are:
December 10 - Hilton Garden Inn, Watertown, NY, December 17 - Cornell AgriTech, Geneva, NY, December 18 - Genesee Community College, Batavia, NY
December 22, 2025 : Save the Date! - Ag Labor Roadshow Webinar 2
In addition to the in-person Ag Labor Roadshow program in our region on December 9, two webinars are scheduled for December 1 and December 22. Each webinar will focus on different program content that is different from the in-person sessions. These webinars are an added benefit to program registration.
2026 Winter Cut Flower Webinar Series
January 6, 2026
The fifth annual CCE Cut Flower Webinar Series begins on January 6, 2026 and continues over 5 weeks on Tuesdays. This is a very popular series of online events you won't want to miss, with topflight speakers, a wide variety of subjects concerning growing cut flowers and plenty of interaction between speakers and attendees.
Tuesdays 1pm-3pm January 6, 2026 - February 3, 2026 (The webinar held on February 3 will run 1pm-4pm)
Cost: $60.00 for all five sessions, $20 for single sessions
Webinars will be recorded, and all the recordings will be sent to registrants for future review.
Expanding Farm Sales: Markets, Profits, and Branding Series
January 10, 2026
Looking to diversify where you sell your farm products? This four-part workshop series helps farmers explore new opportunities in direct-to-consumer, wholesale, and institutional markets. Learn how to meet buyer expectations, price for profitability, and build lasting relationships that support your business goals. Participants will strengthen marketing and communication skills, evaluate which sales channels best fit their farm, and connect with buyers, distributors, and local partners who can help expand their reach. Whether you're just starting out or ready to grow your market presence, this program will help you chart the right path for your farm's future.
Four Session Series: Saturdays from 10AM to Noon, January 10-January 31, 2026
Attend at one of three locations: Schoharie Extension Center - Cobleskill, NY; Otsego Education Center - Cooperstown, NY; Via Zoom
Pre-registration is requested! Fee: $25 Register Here
Any questions can be directed to Kelley Doolin at kmd322@cornell.edu