Unit 2: Developing a Marketing Plan for Your Farm (Bonnie Nelsen)

• Session 5:  Revenue and Product Mix to Achieve Your Goals

For the 2nd year in a row, we'll be having the Western NY Fruit Conference at the DoubleTree by Hilton Hotel in Rochester!  It will be another 1 1/2 day conference. Again, this replaces our traditional "LOF Fruit Schools" and our participation in the Empire Producers Expo in Syracuse. The program will run all day on Tuesday (Feb 4) and Wednesday morning (Feb 5). There will be two Pest Management sessions Tuesday morning, followed by Business and Soil Health afternoon sessions. Wednesday will have 2 morning sessions (Marketing/Fruit Quality and Precision Ag),  ending with lunch at noon.

Please join us for the Eastern New York Spotted Lanternfly Workshop on February 4th and 5th at the scenic Benmarl Vineyard in Marlboro, NY. This two-day event will focus on addressing the challenges posed by the Spotted Lanternfly (SLF) through policy, research, outreach, and management strategies. Day One will focus on Municipal Management, Communication, Outreach/Extension and Research Updates.

Date: February 4th, 2025

Snow Date: February 5th, 2025

Time: 9:30 am - 3:30 pm

Place: The Henry A. Wallace Center at the FDR Presidential Library and Home

Address: 4079 Albany Post Road, Hyde Park, NY 12538

Join Cornell Cooperative Extension for a day-long intensive focused on leafy greens production! This intensive will focus on both summer and winter growing and will feature grower insights and research. Topics include: soil steaming, spinach variety trials, pest management, heat tolerant varieties and a moderated grower to grower conversation.

Cost: $30 pre-registration up until Feb 3rd at 5pm, $50 at the door. Lunch is included

Do you need a business plan for your farm?  Do you have an idea for a new venture, but aren't sure if it will work? This program is for you!

This course is designed for existing farm businesses or those planning to undertake a new farm business venture. Students will work with their farm's data, and the goal of the class is for participants to have a draft of a written business plan for a specific business venture.

During the course, you will learn to:

• Assess whether or not a business idea is a good fit for you.
• Develop a marketing strategy to make a profit
• Use financial tools to evaluate if your business has the potential to be profitable

This online course meets from January 7-March 4, 2025.  All course content is available online so you can work on it at your own pace.  There will be weekly webinars where you can meet other students and interact directly with the instructor on the content.  These webinars will be recorded. 

Becker Forum will focus on key labor issues and trends.

Please join us for the Eastern New York Spotted Lanternfly Workshop on February 4th and 5th at the scenic Benmarl Vineyard in Marlboro, NY. This two-day event will focus on addressing the challenges posed by the Spotted Lanternfly (SLF) through policy, research, outreach, and management strategies. Day two will focus on Vineyard Management, Agricultural Management and Consumer Education.

This year's program will feature speakers covering critically important topics like disease management, updates in storage techniques, new varieties, and other production management practices. New for this year will be the Processor Panel where guests will have the chance to interact with some of the major chip processors in the northeast. Your participation will also earn you DEC and CCA points.

NYS Department of Agriculture and Markets FSMA inspectors are expected to step up farm visits this season. Why are they showing up on the farm asking about FSMA? Aren't we exempt? This noontime hour we will discuss the purpose of the farm visits and what produce farmers need to know.

This two-session event will feature vegetables and flowers in Session 1, and soils, fertility, and manure management in Session 2.

Unit 2: Developing a Marketing Plan for Your Farm (Bonnie Nelsen)

• Session 6: Marketing Plan and Evaluation of Marketing Efforts

This hands-on workshop is intended for Extension or County staff who either have an interest in learning more about pruning grapevines or have the potential to have someone come through the door asking about grapes. 

Join Cornell Cooperative Extension of Orange and Oneida Counties, the Cornell Vegetable Program, Harvest NY, and the Eastern NY Horticulture Team on Feb. 12 for a remote Good Agricultural Practices (GAPs) training. Good Agricultural Practices is a voluntary food safety audit program requiring minimum standards for the production, handling, packing, and storing of fresh fruits and vegetables, and is required by some buyers. Trainers will cover food safety best management practices related to worker training, preharvest assessments and wildlife management, water testing, postharvest handling, hygienic equipment design and efficient wash-pack setups, how to write a farm food safety plan, and more. The training will follow the USDA GAPs audit checklist so that farms will be prepared for an audit. A NYSDAM GAPs auditor will join us to discuss audit logistics and answer questions from participants. Following the course, we will offer a series of virtual office hours to follow up with course participants to assist them with writing their farm food safety plan, which is mandatory for the GAPs audit. Participants will receive a certificate of course completion after the training.

Join Cornell Cooperative Extension of Orange and Oneida Counties, the Cornell Vegetable Program, Harvest NY, and the Eastern NY Horticulture Team on Feb. 12 for a remote Good Agricultural Practices (GAPs) training. Good Agricultural Practices is a voluntary food safety audit program requiring minimum standards for the production, handling, packing, and storing of fresh fruits and vegetables, and is required by some buyers. Trainers will cover food safety best management practices related to worker training, preharvest assessments and wildlife management, water testing, postharvest handling, hygienic equipment design and efficient wash-pack setups, how to write a farm food safety plan, and more. The training will follow the USDA GAPs audit checklist so that farms will be prepared for an audit. A NYSDAM GAPs auditor will join us to discuss audit logistics and answer questions from participants. Following the course, we will offer a series of virtual office hours to follow up with course participants to assist them with writing their farm food safety plan, which is mandatory for the GAPs audit. Participants will receive a certificate of course completion after the training.

The training cost is $10 per farm and includes access to a virtual folder of recordkeeping templates, Standard Operating Procedures (SOPs), audit checklists, course presentations, and more resources. 

This training will be held on Zoom

GRANT MONEY FOR YOUR FARM? IT'S POSSIBLE! THIS WORKSHOP WILL SHOW YOU HOW!

Speakers: Liz Higgins (CCE ENYCHP), Josh Morgenthau (Fish Kill Farms), Jim Bittner (Bittner-Singer Orchard, and Kevin Clark (Rose Hill Farm)

Week 1: Digging Into Pruning and Soil Health

Week 2: Cider Apples - Mechanized Harvesting and Patulin Food Safety

Week 3: The Value of "Eco-Friendly" Marketing - OMRI, Red Tomato, EcoApple, NYS Grown and Certified

Week 4: Biopesticides and Controlled Environment Agriculture (CEA) for Berries

Week 5: St. Peachtrick's Day - Stone Fruit Insect and Disease Management

REMOTE Produce Safety Alliance Grower Training Course

Monday, Feb. 17 and Tuesday, Feb. 18, 2025

8 am - 12:30 PM

Held remotely via Zoom (online)

Registration: $10 per person, open to NY state participants only

Includes printed course manual ($60 value), certificate of course completion ($35 value) and online food safety resources.

All produce growers are encouraged to attend this course to learn more about food safety practices recommended for all farms. This course contains NEW information contained in the finalized Subpart E rule on agricultural water. The PSA Grower Training Course is one way to satisfy the FSMA Produce Safety Rule requirement outlined in § 112.22(c) that requires 'At least one supervisor or responsible party for your farm must have successfully completed food safety training at least equivalent to that received under standardized curriculum recognized as adequate by the Food and Drug Administration.' If you've already earned your PSA certificate, retaking this course is a great way to refresh your memory and learn about the new water requirements!

After attending the entire course, participants will be eligible to receive a certificate from the Association of Food and Drug Officials (AFDO) that verifies they have completed the training course. 

In this session, we will discuss what counts as processing and what doesn't. Stories of inspectors coming to farmers markets and auctions telling some growers certain products can't be sold usually without much explanation. We will try to make some sense of things and clear up some misunderstandings so hopefully the upcoming season goes smoothly.

Unit 3: Developing a Financial Plan for Your Farm Business (Steve Hadcock)

• Session 7: The Basics of Financial Statements

Join us for our Annual Eastern NY Fruit and Vegetable Conference with two days filled with informative sessions on Tree Fruit, Vegetables, Small Fruit, Grapes, Bedding Plants and other related topics and visit with more than 50 vendors!

GRANT MONEY FOR YOUR FARM? IT'S POSSIBLE! THIS WORKSHOP WILL SHOW YOU HOW!

Unit 3: Developing a Financial Plan for Your Farm Business (Steve Hadcock)

• Session 8: Enhancing Confidence in Your Numbers

Can having a traceback process for your produce (and other farm products) make good business sense regardless of FSMA regulations? We will (try to) make the case for farms to have some sort of traceability mechanism in place.

Presented by Christy Hoepting (CCE Cornell Vegetable Program) and Ann Hazelrigg (Univ. of VT), this webinar will focus on organic management of pests and diseases of onions, garlic, leeks. The webinar is part of a series supported by the Transition to Organic Partnership Program. 

Please join us for our advisory meeting, join the team as they share their current and future projects and programming. Please pre-register by noon on February 19th.

GRANT MONEY FOR YOUR FARM? IT'S POSSIBLE! THIS WORKSHOP WILL SHOW YOU HOW!

Speaker(s): McKenzie Schessl (Cornell AgriTech) and Samantha Willden (Cornell AgriTech)

Cost: $20 per person (half day) or $30 per person (whole day)

Includes lunch for both half and full day registration. Registration options are: Half Day Morning (9:30am - 1:30pm), Half Day Afternoon (12:00pm - 4:00pm) or Full Day

Join us for a two-part workshop for vegetable growers focusing on garlic and brassica crops with additional general vegetable roundtable at the Whallonsburg Grange. Our morning session will include tips for growing great garlic from seed to postharvest, advice for managing the invasive leek moth, and discussion with a panel of experienced garlic growers. Brassica (cole) crops is the topic of our afternoon session, when pest and disease management, crop rotation, varieties, and planting dates will be discussed.

2 DEC pesticide recertification credits offered in categories 1A, 10, and 23. Must attend the whole day to receive credits. 

Do you need a business plan for your farm?  Do you have an idea for a new venture, but aren't sure if it will work? This program is for you!

This course is designed for existing farm businesses or those planning to undertake a new farm business venture. Students will work with their farm's data, and the goal of the class is for participants to have a draft of a written business plan for a specific business venture.

During the course, you will learn to:

• Assess whether or not a business idea is a good fit for you.
• Develop a marketing strategy to make a profit
• Use financial tools to evaluate if your business has the potential to be profitable

This online course meets from January 7-March 4, 2025.  All course content is available online so you can work on it at your own pace.  There will be weekly webinars where you can meet other students and interact directly with the instructor on the content.  These webinars will be recorded. 

This two-day workshop will train fruit and vegetable growers and others interested in produce safety, the Food Safety Modernization Act (FSMA), the Produce Safety Rule, Good Agricultural Practices (GAPSs), and co-management of natural resources and food safety. (A remote attendance option is available.)

Unit 3: Developing a Financial Plan for Your Farm Business (Steve Hadcock)

• Session 9: Using Financial Statements and Financial Information to Plan and Evaluate an Enterprise

This meeting will provide muck onion growers with a heads-up prior to the 2025 growing season: Stemphylium leaf blight in onion transplants and its effect on SLB epidemics and fungicide resistance, onion thrips topics, and information on potential use of a weekly scouting app to map onion thrips pressure in Elba. 2.0 DEC recertification credits will be offered in 1a, 10, and 23. CCA credits will be available too.

Processing vegetable industry members who grow, manage, or support crop production for Farm Fresh First/Nortera Foods, Seneca Foods and/or Love Beets, are encouraged to sign-up for the 2025 NYS Processing Vegetable Industry Meeting! You will:

• Network at this in-person meeting.
• Learn the results of industry-funded research.
• Have a voice in Cornell research and Extension.
• Earn 2.0 DEC pesticide applicator recertification credits
• Earn 2.0 Certified Crop Advisor Credits

Can we win the rot race? At this pre-season meeting, Oswego muck onion growers will hear the complexities of bacterial bulb rot of onion. An open discussion between growers and allied industry reps will be led by Christy Hoepting. 1.0 DEC recertification credits in categories 1a, 10 and 23 will be available.

This training is only for those with experience and does not qualify for the 30-hour official DEC training - you are exempt from the 30 hour training (and eligible for this coaching session) if you have pesticide application experience, either through working on your own farm or through employment on another farm.

Week 1: Digging Into Pruning and Soil Health

Week 2: Cider Apples - Mechanized Harvesting and Patulin Food Safety

Week 3: The Value of "Eco-Friendly" Marketing - OMRI, Red Tomato, EcoApple, NYS Grown and Certified

Week 4: Biopesticides and Controlled Environment Agriculture (CEA) for Berries

Week 5: St. Peachtrick's Day - Stone Fruit Insect and Disease Management

Speakers: Dr. George Sundin (Michigan State University) and Brett Blaauw (University of Georgia)

This training is only for those with experience and does not qualify for the 30-hour official DEC training - you are exempt from the 30 hour training (and eligible for this coaching session) if you have pesticide application experience, either through working on your own farm or through employment on another farm.

The NYS Dry Bean Meeting will be paired with the annual Dry Bean Cutting Event again this year! The morning meeting will include presentations on the latest dry bean research in New York, with topics including market updates, dry bean variety breeding and trial updates, white mold control, Western bean cutworm management, and identifying management tactics for major pests in dry beans. DEC and CCA credits will be available.

The Dry Bean Cutting will follow the meeting and showcase the canned dry beans from the 2024 Dry Bean Variety Trial. 

Wednesday, March 26, 2025

10 am - noon

 Irona Berry Haven

1897 Alder Bend Rd, Altona, NY 12910

$10 per farm

1 DEC credit requested in categories 1A, 10, and 22

Join us at Jeffrey Guerin's berry farm for a morning of pruning demonstrations, pest and disease identification, and more. Bring your own pruners so that you can learn by doing! Dress warmly for our workshop, which will be held outdoors. In the case of severe weather on the 26th, the workshop will be held at the same time on the 27th. Light refreshments will be provided.