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Eastern NY Grape Industry Growth Prompts Marketing Initiatives,Specialist Hiring

Anne Mills, Field Technician
Eastern New York Commercial Horticulture

April 18, 2017

Eastern NY Grape Industry Growth Prompts Marketing Initiatives,Specialist Hiring
The "October 2016 Grape Production in the Eastern New York Commercial Horticulture Region" report by Elizabeth Higgins, business management specialist, Hudson Valley Lab, Highland, NY, quantifies industry growth as:
. a 34 percent increase in the number of grape-growing operations 2007-2012 with a 50 percent increase in grape acres,
. the 2001-2012 doubling of grape production acres in Ulster, Columbia, Dutchess and Orange counties,
. 2001-2012 growth from nearly zero to 100-plus grape acres in Clinton, Essex, Saratoga and Washington counties, and
. 108 wineries affiliated with local grape production; with new wineries expected.

"We have seen a proliferation of vineyards, along with hops, cheese and fiber niche industries, able to take advantage of the infrastructure built by our local dairy industry. The wineries have really taken off and not only contribute to our economy, but help keep our communities strong and maintain our agrarian landbase and the rural quality of life our business owners and employees want," says Town Supervisor Sara S. Idleman, Town of Greenwich, Washington County.

In "The Northern Grapes Baseline and Economic Impact Study" by Cornell Horticulture Professor Tim Martinson and University of Minnesota Senior Economic Impact Analyst Brigid Tuck for a 12-state region that includes NY, Tuck notes, "Growth is measured in terms of both new vineyards coming into existence and existing vineyards expanding acreage as well as adding winery operations to take in agritourism dollars."

Hudson Valley Wine and Grape Association President Michael Migliore points out that 11.5 million people live within a 90-minute drive and notes the Shawangunk Wine Trail, with 15 members from Warwick north to New Paltz, makes a sizeable investment in attracting thousands of visitors with tours and events.

"Seventy-five percent of Trail member wines are sold at the best profit margin at the vineyard-level. That opportunity is prompting next-gen apple growers to consider a return to Eastern New York's historic grape roots in the heyday before Prohibition," Migliore says.

Mary Kay Vrba, president of Dutchess Tourism.com, cites modern day legislation with a positive impact. She notes, "The Farm Winery Bill passed in 1976, paving the way for rapid growth of the Hudson Valley wine industry. Today, we see this industry adding to the entire craft beverage movement and local wines play a major role in branding not only Dutchess County but the Hudson Valley."

To capitalize on consumer interest in diversified beverage experiences, Migliore has developed a visit-all-three package with a cidery, a distillery, and his own Whitecliff Vineyard and Winery in Gardiner, in Ulster County.

Doug Glorie of Glorie Farm Winery, Marlboro, NY, is spearheading the one-year-old Hudson Valley Cabernet Franc Coalition, LLC, creating excitement around a single signature variety.

"Every year I plant more Cabernet Franc vines with different clones to add complexity to our wines. Growers are rallying ‘round to draw tasters to Cabernet Franc and then discover our many wines. I expect in 5 to 10 years this region will be recognized as the best Cabernet Franc region in the state," Glorie says.

Meeting the quality standards of the paid-membership Coalition allows vintners to brand their wines with a unique logo that signals they were made with Hudson Valley-grown or sourced grapes.

Glorie is pleased that the Eastern New York Commercial Horticulture Program (ENYCHP) of Cornell University Cooperative Extension, serving a 17-county area spanning the Hudson Valley, Champlain Valley, and Capital regions, is hiring a new viticulture specialist to begin work this spring.

"Cornell resources provide a tremendous conduit of knowledge supporting grape production, winemaking, and farm business management. Their support is critical for new growers and growers adding wineries," Glorie says.

"From site evaluation for planting our first vines and best management production practices to winemaking techniques and the business of tasting rooms, the assistance of the Eastern New York Commercial Horticulture Program has directly benefitted our farm business," says Gerry Barnhart, owner-operator of 3.5 acre Victory View Vineyard in Easton in Washington County.

Barnhart harvests 15 tons of grapes annually to make 600-800 cases of wine sold at the vineyard tasting room and through marketing outreach that includes wine services to bridal showers, office parties, cheese tours and other local events

"Thanks to the ‘northern' grape varieties developed by Cornell and in Minnesota, we have seen significant growth in smaller vineyards since we began in 2008," Barnhart adds.

"We are thrilled to be welcoming a grapes specialist to help maximize learning opportunities to support vineyard and wine industry growth throughout Eastern New York," says ENYCHP Small Fruit and Vegetable Team Leader Laura McDermott.

The newly-hired specialist will work with growers throughout the 17-county region and oversee new varieties planting at the cold-hardy grape research nursery at the Willsboro Research Farm along Lake Champlain in Willsboro, NY. Growers, private grape breeders, and representatives of the Cornell-USDA and University of Minnesota grape breeding programs helped develop a list of 21 potential new cold-hardy varieties for evaluation at the nursery established and now being refreshed with grant funding from the farmer-driven Northern New York Agricultural Development Program.

Migliore credits the advent of grape varieties that tolerate NY winters well as a positive force in overcoming the Euro-centric wine preferences dominating the metropolitan mindset in Northeastern cities.

To access ENYCHP educational resources, newsletters, and pest alerts, grape and horticultural crop growers in Albany, Clinton, Columbia, Dutchess, Essex, Fulton, Greene, Montgomery, Orange, Putnam, Rensselaer, Saratoga, Schenectady, Schoharie, Ulster, Warren, and Washington counties can enroll in the ENYCHP at https://enych.cce.cornell.edu/enrollment.php. Those outside the 17- county region may enroll as satellite members. Learn more at www.enychp.cce.cornell.edu.

MORE INFO
Eastern NY American Viticultural Areas
Eastern NY has two American Viticultural Areas (AVA), allowing vintners to attribute unique characteristics to grapes grown in those geographic areas.

Eastern NY has two American Viticultural Areas (AVA): the Hudson River Region AVA and the Champlain Valley AVA allowing vintners to attribute unique characteristics to grapes grown in those geographic areas.

"The Hudson River Region, one of the oldest AVAs in New York, includes 49 wineries and more than 235 acres of vineyards in parts of Ulster, Orange, Columbia, Dutchess, and Westchester, Putnam, Rockland, and Sullivan counties, producing red wine blends and Pinot Noir, Cabernet Franc, Seyval, and Traminette varieties," Higgins reports.

The Champlain Valley, the state's newest AVA, includes Clinton and Essex counties with 11 commercial vineyards and six wineries with a near-term growth projection from 15.47 acres to more than 78 acres.

"The Champlain Valley AVA is distinguished by its short growing season, cold winter temperatures, and production of cold-hardy North American hybrid grape varieties, including Frontenac, La Crescent, and Marquette," Higgins says.

A Recent Growth Indicator in Dutchess County: from DutchessTourism.com:
Launched in 2015, Milea Estate Vineyard in Staatsburg, NY, immediately produced award-winning wines and expanded to a 98-acre destination in 2016, with a tasting room and event space opening in 2017.

PHOTO available by request to karalynn@gisco.net:
Hudson Valley Wine and Grape Association President Michael Migliore at his Whitecliff Vineyard and Winery in Gardiner, NY, Ulster County. Photo courtesy of Whitecliff Vineyard and Winery


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Upcoming Events

Farm Financial Management Tuesdays - Planning for a Change or Exiting Your Farm Business

November 30, 2021 : Assessing the Financial Ramifications of and Options for Significant Change to Your Farm Business

The inflationary economy is upon us! The huge influx of money into the US economy following the COVID-19 pandemic has manufactured high prices and in turn increased operating costs for farm business thus forcing many businesses into net operating loss situations. Other farms are facing high labor costs or chronic labor shortages.  Some farms have taken on debt loads that make these increased costs unaffordable.  Depending on the stage in the business lifecycle, it may make sense to change enterprises or exit the farming business entirely. 

Join CCE ENYCH Ag Business Educator, Elizabeth Higgins, and CAAHP Ag Business Educator, Dayton Maxwell, for a one-hour program to learn about the financial aspects of changing or exiting a farm business. 

December 7, 2021 : The Family and Emotional Component; Shifting Business Direction and Life After Farming

As farm business enterprises are changed or disbanded, the emotional stress can be tremendous, especially when individuals and family members maintain diminished assurance relative to future security. 

Join Gabriel Gurley and Brenda O'Brien of New York FarmNet for a one-hour program focused on successfully navigating the emotional turmoil of a family farm business transition.

December 14, 2021 : New Venture Creation; Shifting Business Direction and Life After Farming

Change creates opportunity and new opportunities are certain when farm businesses change or end. 

Join Gabriel Gurley of New York FarmNet for a one-hour overview of identifying ways and means to capitalize on new opportunities resulting from farm business transitions.

 

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Remote Produce Safety Alliance Grower Training Course - Dec 2021

December 8 - December 9, 2021

A grower training course developed by the Produce Safety Alliance (PSA) that meets the regulatory requirements of the Food Safety Modernization Act (FSMA) for farms subject to the Produce Safety Rule. All farms are welcome to attend to learn about recommended food safety practices for growing, handling, and storing fresh produce. Course registration fee includes a course manual and certificate of course completion by the Association of Food and Drug Officials (AFDO).

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Tax Management for Beginning and Small Farm Businesses

January 18, 2022

Tax Management for Beginning and Small Farm Businesses.

A one-night virtual meeting for beginning and part-time farmers that provides useful tax information enabling participants to be make better tax decisions for their business.   Federal and state income taxes will be covered. Tax regulations specific to NYS will be covered as well. 


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Announcements

2021 SWD Insecticide Quick Guide

Prepare your sprayer and make sure you have the insecticides of choice on hand. Click on the following link for the revised 2021 SWD Insecticide Quick Guide: https://rvpadmin.cce.cornell.edu/uploads/doc_981.pdf

Current recommendations are to use the most effective material you can early in the spray program - even though the population seems small. The strategy is to keep the population small for as long as possible as it's very hard to gain control after the numbers have ballooned.  

USDA Offers Disaster Assistance for Producers

USDA Offers Disaster Assistance for Producers Facing Inclement Weather

Severe weather events create significant challenges and often result in catastrophic loss for agricultural producers. Despite every attempt to mitigate risk, your operation may suffer losses. USDA offers several programs to help with recovery.

Risk Management
For producers who have risk protection through Federal Crop Insurance or the Noninsured Crop Disaster Assistance Program (NAP), we want to remind you to report crop damage to your crop insurance agent or the local Farm Service Agency (FSA) office.

If you have crop insurance, contact your agency within 72 hours of discovering damage and be sure to follow up in writing within 15 days. If you have NAP coverage, file a Notice of Loss (also called Form CCC-576) within 15 days of loss becoming apparent, except for hand-harvested crops, which should be reported within 72 hours.

Disaster Assistance
USDA also offers disaster assistance programs, which is especially important to livestock, fruit and vegetable, specialty and perennial crop producers who have fewer risk management options.
First, the Livestock Indemnity Program (LIP) and Emergency Assistance for Livestock, Honeybee and Farm-raised Fish Program (ELAP) reimburses producers for a portion of the value of livestock, poultry and other animals that died as a result of a qualifying natural disaster event or for loss of grazing acres, feed and forage. And, the Livestock Forage Disaster Program (LFP) provides assistance to producers of grazed forage crop acres that have suffered crop loss due to a qualifying drought. Livestock producers suffering the impacts of drought can also request Emergency Haying and Grazing on Conservation Reserve Program (CRP) acres.

For LIP and ELAP, you will need to file a Notice of Loss for livestock and grazing or feed losses within 30 days and honeybee losses within 15 days. For TAP, you will need to file a program application within 90 days.

Documentation
It's critical to keep accurate records to document all losses following this devastating cold weather event. Livestock producers are advised to document beginning livestock numbers by taking time and date-stamped video or pictures prior to after the loss.

Other common documentation options include:
- Purchase records
- Production records
- Vaccination records
- Bank or other loan documents
- Third-party certification

Additional Resources
On farmers.gov, the Disaster Assistance Discovery Tool, Disaster-at-a-Glance fact sheet, and Farm Loan Discovery Tool can help you determine program or loan options.

While we never want to have to implement disaster programs, we are here to help. To file a Notice of Loss or to ask questions about available programs, contact the Rensselaer County USDA Service Center @ 518 271 1889 ext. 2. The office is open for business, however due to pandemic restrictions all in-person visits require an appointment.


Resources from CCE ENYCHP!

We are developing new ways to connect with the CCE ENYCHP team this year! We have a Youtube page located at this link. Check out videos on Table Grape Production, Pest Updates and the 20 Minute Ag Manager - in 4 Minutes series

We have a Facebook Page here as well as an Instagram page. We keep these places updated with current projects, events, and other interesting articles and deadlines.

There are also text alerts available. Fruit and vegetable farmers in 17 Eastern NY counties can now receive real time alerts on high risk disease and pest outbreaks texted directly to their cell phone. The Eastern NY Commercial Horticulture program, which is supported by local Cornell Cooperative Extension associations, will now offer text alerts to those that enroll in our program in 2019. 

The text alerts will be reserved for important crop alerts that could impact management decisions immediately. For instance, if there were an outbreak of Late Blight in the area, this would be transmitted to vegetable growers.

Farmers can choose the crop for which they wish to receive updates. Additionally they can request that Ag Business Alerts be sent to them. These alerts might include due dates for crop insurance deadlines, market opportunities etc.

If you have questions, please contact enychp@cornell.edu


Podcasts

FSMA Updates with Gretchen Wall

August 10, 2021
In this episode, Elisabeth Hodgdon discusses news and updates related to FSMA’s Produce Safety Rule with food safety specialist Gretchen Wall. They discuss inspection schedules for the 2021 season, On Farm Readiness Reviews, water testing, new resources available for growers, and more.

Resources:
Records Required by the FSMA Produce Safety Rule, by K. Woods, D. Stoeckel, B. Fick, G. Wall, and E.A. Bihn. This fact sheet includes an explanation of required records as well as printable record templates:
https://producesafetyalliance.cornell.edu/sites/producesafetyalliance.cornell.edu/files/shared/documents/Records-Required-by-the-FSMA-PSR.pdf

Upcoming Remote, Online, and In-Person Produce Safety Alliance Grower Training Courses:
https://producesafetyalliance.cornell.edu/training/grower-training-courses/upcoming-grower-trainings/

Interactive Google map of water testing labs, created by the Northeast Center to Advance Food Safety:
https://www.google.com/maps/d/u/0/viewer?amp%3Busp=sharing&mid=1C8KHM6jJszj9auYQttUbVtPKtb4eEBSJ&ll=41.22288057139939%2C-78.58548244999999&z=5\

Interested in joining the Produce Safety Alliance listserv? Sign up here to receive FSMA updates, notifications of educational opportunities and new resources, and more:
https://producesafetyalliance.cornell.edu/

Contact Information:
To schedule an On Farm Readiness Review or discuss your farm’s FSMA PSR coverage status, contact Steve Schirmer (315-487–0852 or steve.schirmer@agriculture.ny.gov), or Aaron Finley (518-474-5235 or aaron.finley@agriculture.ny.gov).

Episode speakers:
Elisabeth Hodgdon, ENYCHP vegetable specialist: 518-650-5323 or eh528@cornell.edu
Gretchen Wall, Produce Safety Alliance coordinator and Northeast Regional Extension Associate: 607-882-3087 or glw53@cornell.edu

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